In recent years, the K-Beauty industry has seen a huge surge in popularity among Western audiences. Brands like COSRX and Beauty of Joseon have achieved viral fame and quickly become cult favourites, however, the products flying off the shelf in Korea are sometimes vastly different to the ones currently trending on your TikTok homepage. We've curated a list of the most in-demand products in Korea right now to help you add some new favourites to your skincare arsenal.
6 skincare products that are actually popular in korea
Calm inflamed, irritated skin with Korea’s number one toner! This product’s star ingredient is heartleaf, known for its soothing, antioxidant properties that can alleviate redness and reduce the appearance of acne. It also deeply hydrates the skin, leaving it supple and glowing, as well as exfoliating dead skin cells and minimising pores. An essential for those with sensitive, acne-prone skin types!
Brighten and revive your complexion with Goodal’s illuminating vitamin C serum! Additionally formulated with niacinamide, this multitasking product fades dark spots and improves skin texture while simultaneously hydrating the skin to give it a plump and healthy glow.
This top-selling sunscreen has an intensely hydrating formula that caters to dry, dehydrated skin and leaves it feeling replenished, nourished and revitalised. As well as providing long-lasting moisture and intensive sun protection, it also soothes irritation and reduces redness with the powerful anti-inflammatory properties of birch tree sap.
Dr. G Red Blemish Clear Soothing Cream
A must-have for acne-prone skin types, this top-selling moisturiser calms troubled areas, controls sebum production and provides immediate relief to inflamed, sensitised skin. Its gentle, skin-friendly formula provides a deep hydration that lasts for up to 100 hours while shrinking pores for a softer, clearer complexion.
Achieve plump, smooth and intensely hydrated skin with this powerhouse serum! Powered by hyaluronic acid, it delivers a powerful surge of moisture that leaves skin feeling soothed, fortified and refreshed. It sinks into the skin in seconds with no lingering residue, giving you a healthy, lit-from-within glow.
For skin that needs an extra hydration boost, this rich moisturising cream ensures a dewy, revitalised finish that will keep your skin glowing all day. Enriched with a blend of panthenol, hyaluronic acid and allantoin, the product soothes and protects the skin while smoothing out any wrinkles or fine lines. Its watery, gel-like texture melts seamlessly into the skin and doesn’t feel sticky or heavy after it absorbs.